January 18, 2026 | updated: February 19, 2026

Strategies for Your Fleet: Increase Driver Retention

< 1 min read

Summary

  • Examines the scope of the driver retention crisis and why turnover continues to challenge fleets despite rising compensation.
  • Explores both cultural and operational strategies for retaining drivers, from transparency and scheduling flexibility to driver-centric policies and technology.
  • Shows how toll management programs can offset retention costs by saving time and money, allowing fleets to reinvest resources where they matter most.

Driver retention remains one of the most urgent challenges facing the trucking industry. High turnover rates, a shrinking pool of qualified drivers, and rising competition for talent are forcing fleets to rethink how they attract, engage, and retain drivers over the long term. This white paper takes a practical look at why driver retention continues to be such a persistent issue and what fleets can do to address it without relying solely on higher compensation.

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Strategies for Your Fleet: Increase Driver Retention explores both the cultural and operational sides of retention. It highlights how driver-centric policies, transparency, and flexibility can create an environment where drivers want to stay, while also examining the tangible investments required to make those strategies successful.

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